You may not know it yet, but B2B social media marketing is very important for any business. You may also feel unsure about how to optimize your efforts on social media platforms in order to increase engagement. Don’t worry! You’re not alone in this…
Let’s take a look at 7 ways that can help you increase engagement on social media and generally connect with your audience in a more effective way:
1.Review your posts.
Most people these days are extremely busy, which means they check social media whenever they get the chance. B2B clients, especially, can be spotted on social media in the early afternoon and are most active on weekends. What you need to do is research to find out when your particular audience of interest engages most often
2.Add images.
It is proven that photos do much better on social media than other types of content. People are also more likely to share them if they find them interesting. In addition, younger age groups are gaining more and more buying power, which means you need to find a way to attract them. Sharing photos on social media is a great way to do this.
You can use photos of one of your products that solves a customer’s problem or infographics about your services. The key, however, is to be more creative and authentic. It’s important to let the audience know what your company really stands for and what your values are. Another thing you could do is to share content with your community engagement activities.
3.Do shout-outs.
A shout-out on social media is a great way to increase your engagement. Make sure to always tag your customers and partners in posts where you have mentioned them. It’s very likely that they will repost it and this could help your reach as well as your overall visibility incredibly.
4.Talk.
Social media was created to encourage social interaction and help build trusting relationships. If you want to achieve this with your customers, you need to engage in meaningful conversations on social media, not just use it for updates and ads. Show the human side of your company and add value to the content you share. You can also ask and answer questions, share opinions, talk about what’s going on in the world and encourage customers to do the same.
Also, when talking about B2B social media strategies, keep in mind that you’re trying to reach individual decision makers, not an entire company.
5.Conduct surveys and polls
Surveys and polls give you valuable information about potential problems and things you need to improve. They also give your audience a chance to leave some feedback and feel heard. This lets customers know that you care about their needs and interests, which ultimately helps build trusting relationships with them.
6.Use hashtags creatively
Hashtags can be very effective. So create your own hashtags using some catchy words or phrases related to your company and ask your audience to share them on their platforms!
7.Pay attention to the analytics
As social media account managers you have access to analytics. Analytics can help you gather important information such as who your followers are and when they are most engaged, as well as what types of posts are most effective. Use this knowledge to create a great social media strategy that works for you. The best thing you can do is listen to your audience and monitor what actions lead to success.
That way you can attract the right people and increase the number – and quality – of your company’s followers.
