Just like a multitude of other fields, the Art industry was hit pretty hard by the Covid-19 pandemic. Maybe even especially hard, with many saying that things will never be the same as before. Theaters, movie theaters, museums and art fairs were forced to completely shut off! Events, concerts and exhibitions were also postponed indefinitely, leaving many artists with a feeling of uncertainty. However, some artists and art institutions took matters into their own hands, decided not to give up, and took the online way. The response was astonishing, so let’s take a look at what exactly happened.
Artists go Virtual
Since most people were forced to stay home – art makers included – instead of doing nothing, some decided to keep working and to keep providing audiences with great entertainment… Virtually! Several singers for example actually held entire concerts via Facebook, Instagram and YouTube Live. The fans were obviously thrilled, since it proved to be exactly what they needed to lift their spirits and keep on going strong during the quarantine!
Art for your eyes only
Many theater companies decided to hold live performances online, while art galleries, exhibitions and museums offered free, virtual tours. Giving in this way the opportunity to everyone who hadn’t had the chance to visit, or couldn’t – even prior to the quarantine – to admire and learn all about the art legacy of each location. The YouTube channel of the British Museum, reached 300.000 subscribers in just a few months, making it the third most online visited museum in the world. Suddenly the social media accounts of museums and art galleries were not just there for announcements, but for communicating with the audience in a meaningful way!