BOHEMIA RESTAURANT

Services: #WebDesign #Seo #Social Media Managment

Location: Athens

Year: 2018

Type of Business: Restaurant

Problem Description:

The Bohemia Restaurant company, which runs the best Czech Restaurant in Athens, contacted us in order to upgrade its website and increase its traffic, as it had not been able to secure reservations through its web page. Another problem was the servers hosting the website, as they were of outdated technology and did not ensure its dynamics.

Solution

We set our strategy starting with the creation of a new website based on fast and technologically sound servers. The website would be responsive and connected to both Google and mobile devices (mobile), while being well structured according to the current market requirements.

Strategy

The website we created is based on the actions users take when searching for restaurants on the web. The menu and recommended dishes are now prominently displayed. Call-to-action buttons have been used in specific spots within the website, based on Google Analytics, to get an increased conversion rate.

Solution

We set our strategy starting with the creation of a new website based on fast and technologically sound servers. The website would be responsive and connected to both Google and mobile devices (mobile), and would be well structured according to the current market requirements.

Strategy

The website we created is based on the actions users take when searching for restaurants on the web. The menu and recommended dishes are now prominently displayed. Prompt buttons have been used in specific places within the website, based on Google Analytics, to get an increased conversion rate.

Actions

As we completed the construction of the website for the restaurant, our next step was to promote the business. We secured an increased audience on Social Media, and then generated traffic to the website through targeted, local, advertising campaigns. Finally, during the first two months we carried out local SEO activities.

Result

The first results came relatively quickly. After two months, the campaigns generated direct bookings from the website form, and after about four months, the first organic results were achieved. Bohemia Restaurant now appears on the first page of relevant search results, while at the same time we have managed for it to receive around 30 requests per month, both from the website and from Social Media. Over the course of a year, we achieved an overall 147% increase in the number of visits to the website compared to the percentage of the previous website.

CONSTRUCTION PERIOD: 50 days

Actions

As we completed the construction of the website for the restaurant, our next step was to promote the business. We secured an increased audience on Social Media, and then generated traffic to the site through targeted, local, advertising campaigns. Finally, during the first two months we carried out local SEO activities.

Result

The first results came relatively immediately. After two months, the campaigns generated direct bookings from the website form, and after about four months, the first organic results were achieved. Bohemia restaurant now appears on the first page of relevant searches, while we have managed to receive around 30 requests per month, both from the website and from Social Media. Over the course of a year, we achieved an overall 147% increase in visits to the website compared to the previous website. CONSTRUCTION PERIOD: 50 days