What is Email Marketing?
Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business. Any kind of email with the said content can be considered email marketing and their purpose are to acquire new customers, build or enhance a company’s relationship with their current customers, and for the customers consider a repeat business with them to develop trust, loyalty, or to give them awareness about their brand. Email marketing has a comparatively low cost; unlike direct mail, never have to worry about postage, high-cost printing costs or driving to the post office. Email marketing can be tracked, integrated into your analytics for eCommerce and laser targeted to exactly who you want to market to.
Email marketing is popular with companies for the following reasons:
- – An exact return on investment can be tracked. It has been proven to be high when done properly.
- – Compared to traditional mail, email marketing is cheaper and faster.
- – Email provides a cost-effective method to test a variety of marketing content. This includes visual creative, marketing copy and multimedia assets. The data gathered by testing in the email channel can then be used across all channels of both print and digital marketing campaigns.
- – Advertisers can reach substantial numbers of email subscribers who chose to receive email communications on subjects of interest to them.
- – If compared to standard email, direct email marketing produces higher response rate and higher average order value for e-commerce business.
Rock solid email marketing.
Engines of Creation can help you with any aspect of your email marketing. We offer self-managed or a fully managed email marketing team. HTML email design and coding, list segmentation help, consulting and more.
Conversion-focused email design.
Don’t just send emails, send emails that convert. We can design your next sale template, promo or monthly newsletter, with pixel-perfect cross-platform acceptance and optimized for popular mobile phones, including iPhone and popular tablets.
Professional website integration.
Integrate your email marketing sign-up forms and lead capture forms into your existing website or your new site design. We can match your existing branding as well as help you design an email sign-up that people will actually use.
Powerful and targeted campaigns.
From product focused eCommerce emails, holiday sales & promos, special offers or staying in touch, Global Touch can help build target lists, boost conversion rates, design compelling offers and show you the analytics data to prove it.