TikTok, a word that for many is associated with the ultimate in fun, while for others with the ultimate annoyance… Whatever we may say about it though, it is undoubtedly one of the absolute stars of 2020! As we have mentioned in the past, TikTok quickly reached the top. In the middle of quarantine, this unexpected success doubled, if not tripled.
But how did this happen? Some things are purely a matter of circumstances and luck, in this case however, the platform’s features certainly played a part. All these factors contributed to the success of TikTok, during a very difficult period, which became more than viral both worldwide and in Greece!
What people want…
Yes, many may have been annoyed and found all the TikTok madness silly, but as the late, famous Greek actress, Aliki Vougiouklaki used to say “That’s what people want”, and since that’s what people want, that’s what TikTok offers. Laughter, music, comedy, playback videos, funny filters, dancing and fun… But from home! Very tempting for all those who are forced to stay at home and very fun, in the middle of a pandemic that’s anything but fun. After all, in difficult times, people have always needed joy, fun, mental exaltation, and sparkle… This is perhaps the most important factor in its enormous success, this past period.
Famous in action!
When something goes viral, it is usually immediately adopted by celebrities, which results in it becoming even more viral. This is exactly what happened with TikTok around the world, but also in Greece too. The platform was filled with funny videos of famous celebrities, such as actors, who even lipsynced to parts of their own, older, great successes. At the same time, even TV shows began to be active on TikTok, dedicating sections to it and creating funny videos on air. You understand now that its blastoff was a given!