Social media trends come and go all the time, however one platform always remains a staple when it comes to online visibility… Instagram of course! From sharing your amazing lunch photos to promoting your business in the best way possible, this social media offers it all… As long you know how to work it, that is! Just like us, Instagram is constantly evolving, thus, the techniques you need to thrive on the platform evolve as well. Keep reading for a few tips & tricks which will spike engagement and bring new followers in 2020!
High quality content
This one is actually a classic, but since Instagram is mainly a photo sharing platform, sharing high quality, well-thought-out photos is always a great way to lure more people into your profile! Make sure you’re always creative and that no blurry, rushed photos make their way into your feed. You really don’t need high-end, super expensive equipment… Just a steady hand or a tripod, and some natural lighting too!
Keep up with the trends
Especially during these last months, with the world being hit by the new pandemic, trends were –and are– popping up all the time! Make sure to choose the ones that fit your vibe and style, and get into it! Maybe it’s special way to shoot a photo or even a color scheme to use for your pics.
Take on the Challenge
Quarantine is not a fun thing for sure… Or maybe it is? Users sure did their best this past period and so many fun challenges came out of that on Instagram! One of the best ways to ignite engagement and get new followers is to take on one –or several– of those challenges. From pillow challenges to makeup challenges we’ve seen almost everything! So again, find the one that fits your or your business’ style and give it your own unique spin. Don’t forget to use the relevant hashtags of course and it’s very likely that your post will end up on the explore page!
Above all else, Instagram is a beautiful community… So if your wish is to see your likes and followers go up, you’ll have to authentically engage with this community. Hitting the like button randomly a hundred times will not have any effect, while it will most likely put you in trouble. Just find content that you really, genuinely like and engage with it. Like, comment something meaningful and you’ll see that the response you’ll get will be very positive!
It’s hard not to seem too commercial, especially when your goal is to promote your business through Instagram, and sometimes taking notes from very successful Instagram accounts can be really tempting. Keep in mind though that what works for someone, doesn’t mean it will work for everyone. Staying true to yourself as person, your business and your philosophy is way more valuable than copying something or just trying to sell a specific product. Find that factor that is unique, that nobody else has and show it off! Let it shine through your posts! This is what will bring in crowds to admire your amazing Instagram profile, or even boost your business.
So there you have it, these are the tips that will help your Instagram stand out in 2020! Whether you want your business to grow or just want to up your online presence game, staying true to your values and following some simple techniques will have unbelievable results!