How to Get Direct Online Hotel Bookings in 6 Simple Steps

How to Get Direct Online Hotel Bookings in 6 Simple Steps

Acquiring more direct online bookings is vital for every accommodation business as these bookings, unlike OTA (Online Travel Agent) ones, are commission-free, which ultimately means higher profits.

Let’s see below 6 simple steps to increase your Direct Online Bookings!

1. Make it easy for clients to book through social media

Social media have the power to increase the visibility of your small hotel business, along with your revenue. More specifically, Facebook is equipped with an array of tools for you to use in order to drive more bookings… One of the advantages you can gain from it is the ability to let your clients book their stay directly through your page. The easier they can do it, the better!

2. Use AdWords
Since most people search everything on Google, before even beginning to think about booking their stay, you definitely have to be using Google AdWords. Google AdWords is an amazing tool that, when you choose the right keywords, can help your business show up higher in search results. This means that more people see it when researching and then make a reservation.

3. Consider TripConnect
TripConnect, a part of the TripAdvisor’s deal, allows you, in return for a fee, to manage the listing of your small accommodation facility. You can choose to eliminate OTA bookings altogether in order to get more direct ones. By using a pay-per-click ad system your listing could appear higher in the TripAdvisor’s Hotel Price Comparison Search box, possibly outbid OTAs or even make it to the top of the list. Depending on how much you’re willing to bid of course.

4. Utilize MetaSearch Engines
Metasearch engines can level the playing field between small accommodation businesses and major hotel chains.  Basically what they do is go through online content and gather results in one place. This means that information from your business website could end up being part of potential customers’ search results, thus leading them to directly make a booking. TripAdvisor and Trivago are some of the best known Metasearch engines there are right now.

5. Install a CTA button
They say that if you want something in this life, you have to ask for it… Well, that’s exactly what a call-to-action button does: It asks people to click on it in order to get more information or book their stay. So while you’re installing your CTA button, make sure to use interesting text, yet simple and understandable! You don’t want to confuse potential guests, you just want them to click on it quickly.

6. Create retargeting ads
Retargeting ads pop up to people who have visited your website after they have left. This form of advertising allows you to show specific ads to these people, in order to remind them of your business and encourage them to book their stay. All you have to do is choose a retargeting platform and then create segments and ads.

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