WhatsApp is one of the most popular –if not the most popular– communication apps these days. However since it was first launched, it has come a long way from being just a communication app. It provides fast calling and texting around the globe… for free! Yes, for free, which is one of the main reasons its popularity skyrocketed over the years! Naturally, the well-known app caught the attention of businesses and so in 2018, What’sApp introduced us to its Business sister app. Marketed for small and medium businesses, this powerful tool could be exactly what you need to achieve the maximum results when it comes to your business communication and online presence! Keep reading to find out why!
It’s easy to use
All you have to do is simply download the app and register your business. You can use your mobile phone number to do that, or if you want to keep your mobile phone for your personal WhatsApp account, you can register your business’ landline phone number!
Plus, it’s also available for desktop use, via WhatsApp web.
Direct Customer Service & Communication
You can communicate directly with your already existing customers or with potential new customers amongst the 1.5 billion active WhatsApp users! You can let them know about new offers and sales en masse through the broadcasting feature, send reminders and just be there for any question or query they may have, building trust with them. It’s a well-known fact, that people these days prefer instant messaging to do pretty much anything, and the same goes for shopping and contacting with businesses. Being available when they need it, in real time will definitely be highly appreciated. As for the times you can’t be there, WhatsApp has that covered as well! You can set up automated messages, as for example “Thank you for your order” or “We are closed at the moment, but we will be with you as soon as possible” whenever you deem necessary.
Say your business is based in Greece, but you wish to broaden your horizons and expand globally. Communicating with potential customers through simple texting or calling could very well cost thousands, while via WhatsApp you can do that for free! You can also showcase your products or services through your WhatsApp business profile and manage shipments as well. Sounds great, right? It’s because it is!
WhatsApp provides two-step authentication, which you should certainly enable. That knowledge gives users some peace of mind, as well as a sense of safety and trustworthiness, knowing that at the end of that line, is the actual business owner and not some scam who could potentially steal their money. Furthermore, upon setting up your business profile, once WhatsApp matches the phone number you have given with that of you business, you will get a grey tick. If WhatsApp thinks you’re trustworthy enough you might even be given a green verification tick (there is nothing you can do to earn that), which will ensure your customers even more that you are, in fact, the real deal!
The app offers tons of branding possibilities! Other than including your business’ name, logo, physical address and any other information you want, you can also customize the wallpapers, colors and other chat settings to make them feel more “on brand” for your customers. Making your business recognizable is truly important! You can also use fun features like the WhatsApp stories, to let you customers in on new products, your physical store’s appearance, new sales and offers etc. Judging from the success businesses have had with Facebook and Instagram stories, we’re guessing this will attract great attention!
In conclusion, WhatsApp offers a full package when it comes to Businesses, and even though you may not have thought about it until now, it could take your customer support and communication game to next level, along with your business’ success of course!