Elaia Luxury Suites
Elaia Luxury Suites, perhaps one of the most sophisticated accommodation facilities in Athens in terms of structure and aesthetics, contacted us for the redesign of their website. The old website did not present the accommodation in the right way for the user to be able to book directly. There were serious omissions in the structure and graphic design, and a lack of an easy and user-friendly booking engine. A major problem we encountered was the complete absence of the website from search engines. Finally, managing the website was difficult and time-consuming.
Solution
The creation of the website was based on the colours and shades of the logo. The website has several call-to-action buttons in specific spots to make it as interactive with users as possible. A booking engine was installed with calendar synchronization with all the Booking Platforms (booking.com, Airbnb, HomeAway, etc.). Finally, the website was created according to the latest trends and the way users search for accommodation. Directly, quickly and easily.
Strategy
The strategy we initially followed was to create a new website on a platform that would be easy and user-friendly. We chose to build the website in WordPress. A platform with infinite possibilities for future upgrades/modifications, search engine friendly and responsive to mobile devices. The booking engine we chose is easy to use and allows the user to connect to any Greek bank, pay in advance or in full, etc.
Solution
The creation of the website was based on the colours and shades of the logo. The website has several call to action buttons in specific locations to make it as interactive as possible with users. A booking engine was installed with calendar synchronization with all the Booking Platforms (booking.com , Airbnb , HomeAway etc.) Finally the website was created on the trend and the way users search for accommodation. Directly fast and easy.
Strategy
The strategy we initially followed was to create a new website on a platform that would be easy and user-friendly. We chose to build the website in WordPress. A platform with infinite possibilities for future upgrades/modifications search engine friendly and responsive to mobile devices. The booking engine we chose is easy to use and allows the user to connect to any Greek bank, pay in advance or in full etc.
Actions
After completing the website, one of the first actions was to implement SEO on specific phrases that relate solely to the identity of the ideal customer of the accommodation facility. We were confident that this step would give us medium/long term results in the search engines, which it did. For immediate results, we started with Facebook and Instagram management and campaigns, with a different strategy each month.
Result
In about six months we managed to increase website visits by 46% compared to the previous year and direct requests/reservations by 21%.
DURATION OF CONSTRUCTION: 1 month
Actions
After completing the website, the first actions were to do SEO on specific phrases that relate only to the identity of the ideal customer of the property. With this move we were confident that it would give us medium/long term results in the search engines, which it did. For immediate results we started with management and campaigns on Facebook and Instagram with a different strategy each month.
Result
In about six months we managed to increase site visits by 46% compared to last year and direct requests/reservations by 21%.
DURATION OF CONSTRUCTION: 1 month
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- Kyprou 36,
Argyroupoli
- Strada Nicolae 22-24,
Bucharest
-
Michigan, USA
